China Leads World In New iOS & Android Activations; App Sessions Up 1126% Over ...


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New data from mobile analytics firm Flurry indicates the incredible growth potential of the Chinese smartphone market. The country, which ranked 11th place at the start of 2011 in terms of iOS and Android activations, has now climbed into the number one spot, beating out the U.S., now number two.

In addition, looking at data from Q1 2011 to Q1 2012, Flurry found that China led in app session growth as well, increasing 1,126% year-over-year. And the growth is especially notable because China was already the world’s 7th largest country by the end of Q1 2011.

In January of last year, the U.S. accounted for 28% of the world’s total iOS and Android activations, while China accounted for just 8%. A little over a year later, those metrics dramatically shifted. By February 2012, China surpassed the U.S., and is now on track to account for 24% of activations by the end of March, while the U.S. drops to 21%. (Note that Flurry is projecting out towards the end of the month here).

What this data means is that the gap is now closing between the two countries in terms of installed base, and China, already the world’s second largest app economy, may soon overtake the U.S. as the country with the largest number of smartphone users, too. China today is estimated as having twice the size of the next largest smartphone install base, the U.K., notes Flurry.

Another means of measuring China’s growth comes from examining app session growth. Here, China leads the world with the staggering 1,126% jump on this front over last year. Other emerging markets where app session growth has been climbing, include (in order) Argentina, the Philippines, Russia, Belgium, India, Israel, Saudi Arabia, Thailand, and Turkey.

Flurry also looked at the numbers of app sessions over the past year. Since Q1 2011, the number of sessions in the U.S. has more than doubled, however, its share of total sessions has declined from 56% to 46%. This is a reflection of the U.S. market’s maturity, to some extent: it’s still growing, but other countries are growing more quickly. When combining the #2 through #10 ranked markets (China, the U.K., South Korea, France, Australia, Canada, Japan, Germany and Spain), sessions have collectively increased 3.4 times from Q1 2011 to Q1 2012, and session share has gone from 27% to 30%. The rest of the world combined has gone from 17% to 24% during the same time, or 4x growth.



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