HopStop Selects Mocean Mobile to Drive Geo-Targeted Advertising

NEW YORK, NY, Feb 22, 2012 (MARKETWIRE via COMTEX) -- Mocean Mobile ( www.moceanmobile.com ), the standard in mobile ad serving, today announced the latest addition to their client roster, HopStop. The leading provider of pedestrian navigation and mobile transit services will now be able to drive greater relevance for mobile ads through hyper-local targeting on all major devices, including iPhone, iPad, Android, Windows and BlackBerry.

HopStop's service is available in 68 global markets spanning 200+ major cities and is used by over two million mobile consumers every month. HopStop needed a technology partner that addressed the business requirements for precise mobile marketing with massive scale. After a thorough evaluation of ad serving platforms, it chose Mocean Mobile as the most complete mobile technology that met complex requirements in ad mediation, ad operations, ad sales and most importantly geo-targeting.

"HopStop helps people get from point A to point B. We know where people are coming from and where they are going. Mocean allows us to serve ads that are targeted to the user's destination or current location," said Joe Meyer, CEO of HopStop. "With Mocean, we can target mobile ads to specific zip codes, cities, neighborhoods, street addresses, exact x/y coordinates and GPS locations. If an advertiser wants to attract people looking for directions to Times Square or target someone walking through Times Square, Mocean helps us serve the targeted ad -- and they make it very easy to do so."

Mocean Mobile's simple user interface and hyper-local geo targeting capabilities allow HopStop to point out locations and serve locally relevant promotions when users are searching for directions or are located in a specific vicinity. Mocean Mobile provides HopStop with insight into available impressions and ad performance in real-time. This empowers HopStop to guide advertisers with the right mobile marketing strategy.

"HopStop's greatest value to advertisers is allowing them to reach consumers where they are and where they are going. Now the HopStop sales team can tap into that value by providing their advertisers with a robust and highly relevant geo-targeted ad offering," said Dave Gwozdz, CEO of Mocean Mobile.

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About HopStop HopStop ( www.hopstop.com ), a leading location-based travel service, provides door-to-door walking, biking, transit, taxi and hourly car rental directions to city residents and tourists alike. The company has built the first national network to facilitate and encourage intra-city as well as city-to-city travel by aggregating hundreds of transit systems into one streamlined navigational user experience. The company's environmentally-friendly service is currently available in 68 major metropolitan markets throughout five countries including the U.S., Canada, England, France and Russia. HopStop also offers point-to-point directions, transit schedules and maps (and the locations of nearby subway stations and bus stops) via web ( www.HopStop.com ) and mobile ( www.hopstop.com/mobile ) services including industry-leading iPad ( www.HopStop.com/iPad ), iPhone ( www.HopStop.com/iPhone ), Android ( www.HopStop.com/Android ), Windows ( www.HopStop.com/WindowsPhone ) and Blackberry ( www.HopStop.com/BlackBerry ) apps, as well as a popular mobile site (m.hopstop.com). HopStop is based in New York City, and is financed by private investors.

About Mocean Mobile Mocean Mobile created one of the first mobile technology platforms that streamlines publishers', developers' and app stores' mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media providers to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites and apps. By integrating with the majority of 3rd party ad networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob, with more than 100 years of collective experience in online and mobile advertising and technology. It operates under parent company Mojiva Inc., which has a total of $35 million venture funding from Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments.

SOURCE: Mocean Mobile

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